As a brand, I can't really say that Louis Vuitton is one of my favorites nor does it fill me with excitement or joy when I see an advert in a glossy magazine. These videos, however, are something different and it is purely down to the subject matter, artists involved and the way they are shot.
Created for the luxury brand's Core Values campaign Stuart McIntyre directes these two striking and poetic videos featuring emcee Yasiin Bey (Mos Def) and calligrapher, Niels Shoe Meulman in a homage to sport’s greatest showman, Muhammad Ali
Drawing on Ali’s most famous quotes, Bey takes on the role of storyteller, versing inspiring soundbites, whilst Meulman skillfully scribes onto the canvas of the ring to honor the legendary heavyweight champ.
You can experience the full Muhammad Ali tribute in all it's glory on the Louis Vuitton Journeys site: louisvuittonjourneys.com/thegreatest The website promises more so stay tuned.
Thanks for Andy C for sharing the link!