05/08/2012

The Greatest Words of Muhammad Ali, for Louis Vuitton

Yasiin Bey

As a brand, I can't really say that Louis Vuitton is one of my favorites nor does it fill me with excitement or joy when I see an advert in a glossy magazine. These videos, however, are something different and it is purely down to the subject matter, artists involved and the way they are shot.

Created for the luxury brand's Core Values campaign Stuart McIntyre directes these two striking and poetic videos featuring emcee Yasiin Bey (Mos Def) and calligrapher, Niels Shoe Meulman in a homage to sport’s greatest showman, Muhammad Ali

Drawing on Ali’s most famous quotes, Bey takes on the role of storyteller, versing inspiring soundbites, whilst Meulman skillfully scribes onto the canvas of the ring to honor the legendary heavyweight champ.

Louis Vuitton "Word" - Directed by Stuart McIntyre in collaboration with Ogilvy Paris from Steam Films on Vimeo.

Louis Vuitton "Dream" - Directed by Stuart McIntyre in collaboration with Ogilvy Paris from Steam Films on Vimeo.

You can experience the full Muhammad Ali tribute in all it's glory on the Louis Vuitton Journeys site: louisvuittonjourneys.com/thegreatest The website promises more so stay tuned.

Thanks for Andy C for sharing the link!

31/07/2012

"Solar" - A Beautiful Weather App

© Solar Weather App

Nothing can be more boring than talking about the weather but with this new App, Solar, by Hollr the weather has go a whole lot more interesting.

I really like the simpleness of the interface and they why you have to interact to gather information. It just feels intuitive, making full use of the native touch functionality.

The ├╝ber clean interface clearly displays the current weather over a gradient to illustrate the temperature through to the weather at the time of day.

Simply sliding you finger up the screen alters the information for the next 24 hours. The colours of the gradient alter to represent the change in temperature and to indicate the period of the day; and if rain is on the horizon, the background animates.

Want to know what the weathers doing over the next 3 days? Simply pull down on the interface to view a basic overview.

© Solar Weather App© Solar Weather App

The App also allows you to swipe through multiple locations in addition to the initial GPS generated data. All you need to do is pinch the screen to display or start creating a grid of your favourite locations.

© Solar Weather App© Solar Weather App

And that's it and I don't believe you could need anything more. All I can say is spend 69p and Buy it.