Just received my copy of the JARLO London Spring/Summer 2011 brochure and it's looking pretty good if I do say so myself.
Commissioned by the team at Fluorescent PR to produce this London based label's look book, the only brief was to "keep it simple & let the clothes do the talking."
Working within this open brief and the vast space the oversized format, the challenge was to create the right balance between the imagery, space and copy without overemphasising any one element.
The resulting layout is made up of a series of full bleed and framed images with minimal annotation. This creates both impact, intrigue and balance within the pages.
In addition to the brochure I was also asked to create a selection of posters from the stunning retro photography by Luke Newman and a "mood board" layout for JARLO's exhibition stand showcasing their new collection.
